Srinagar, August 11 (KNS): The increasing presence of counterfeit handicrafts being sold as genuine artisanal products in local markets has become a matter of grave concern, according to a recent statement by Sheikh Ashiq Ahmad, the former president of the Kashmir Chamber of Commerce and Industry (KCCI) and a leading figure in the handicrafts sector.

In his statement, Ahmad highlighted the significant threat posed by these fake products to both consumers and the region's rich cultural heritage. "These counterfeit items not only deceive consumers but also undermine the hard work and cultural heritage of authentic artisans who pour their skill, creativity, and tradition into each piece they create," he said.

Ahmad emphasized that authentic handicrafts are far more than mere objects; they are a tangible reflection of the region's cultural history and the dedication of artisans who have honed their craft over generations.Click Here To Follow Our WhatsApp ChannelThe proliferation of fake handicrafts, he warned, is jeopardizing the livelihoods of these artisans and diminishing the true value of their work.

In a call to action, Ahmad urged both sellers and buyers to be vigilant in ensuring that the handicrafts they trade in or purchase are genuine. He stressed that supporting authentic artisans is crucial for preserving the cultural heritage of the region and sustaining the communities that rely on these crafts for their livelihood.

The statement also outlined the organization's commitment to protecting the integrity of cultural assets. Ahmad announced that steps would be taken to raise awareness about the issue, and he encouraged the public to report any suspicious or counterfeit items they encounter. He assured that the organization would work closely with authorities to take appropriate action against those involved in the production and distribution of fake handicrafts.(KNS)