Srinagar, March 08, (KNS): Skoda Auto India, in partnership with Embarq Motorworld, proudly announces The Bold Route Series - a pioneering women-only, self-drive expedition spanning from Kashmir to Kanyakumari. Designed to inspire adventure, empowerment, and fearless exploration, this exclusive Women’s Day drive will bring together over 50 women from diverse backgrounds to drive a convoy of 25 Škoda vehicles traversing 3,700 km across 11 cities, championing road safety, inclusivity, and the spirit of discovery from the north to the southernmost tip of India.
Petr Janeba, Brand Director, Skoda Auto India, shared his thoughts on the initiative: "Exploration and innovation are at the core of Škoda’s legacy. As we celebrate 130 years globally and 25 years in India, we are marking this milestone with impactful initiatives that put our customers and fans at the centre of our journey. The ‘#HerŠkoda??Road’ drive embodies the vastness, diversity, and vibrancy of India, an ode to its rich culture and heritage. It is inspiring to see Škoda cars leading this mission of empowerment and adventure. Every woman in this drive will not only embrace the thrill of exploration but also advocate for road safety and responsible driving in our 5-star safe fleet.Click Here To Follow Our WhatsApp Channel”
A journey with purpose
This drive is more than an expedition, it’s a powerful statement. Women entrepreneurs, professionals, adventurers, and influencers will come together to break stereotypes, inspire confidence, and redefine the narrative of solo and group travel for women. As part of the government’s #SadakSurakshaAbhiyan2025 initiative, participants will actively engage in road safety awareness campaigns, interact with local communities, champion sustainability efforts, and celebrate India’s diverse cultural fabric.
11 cities, one incredible drive
Spanning 11 culturally rich cities; Srinagar, Katra, Chandigarh, New Delhi, Gwalior, Jabalpur, Nagpur, Hyderabad, Bengaluru, Madurai and Thiruvananthapuram, each stop on this journey will offer unique experiences, building deeper connections with India’s heritage and landscapes. The expedition will also be meticulously documented, capturing real stories of adventure, camaraderie, and transformation, amplifying the message of empowerment and road safety across digital and traditional media.(KNS)