Ishtiyaq Ahmad
Srinagar, Oct 20 (KNS): Jammu and Kashmir Union Territory known for its serene landscapes and rich cultural heritage, is witnessing a remarkable tourism surge so far in 2023.
With a staggering 1.70 crore tourists having already explored its wonders, the Union territory anticipates crossing the coveted 2 crore visitors mark by the year's end.
The government has attributed the record-breaking number of tourists so far to the UTs unparalleled landscapes, hospitality, and its concerted efforts to promote tourism.
Visitors from across India and around the world have flocked to the state to experience its breathtaking offerings.
Priya Sharma, a tourist from Kolkata, shared her enthusiasm for Jammu and Kashmir, saying, “The beauty of this place is beyond words. I was captivated by the pristine landscapes, warm-hearted locals, and the vibrant culture. This is truly an experience of a lifetime,” she told news agency KNS.
Officials said that srinagar, the summer capital of UT, has been a magnet for tourists. “The Dal Lake with its charming houseboats and the Mughal Gardens, such as Shalimar and Nishat, have been must-visit destinations for those seeking a unique blend of history and natural beauty.
Gulmarg, renowned for its adventure opportunities and breathtaking vistas, saw an influx of thrill-seekers eager to ski down its slopes and ride the famous Gulmarg Gondola. The lush meadows and majestic mountains have cast an irresistible spell on travelers,” they said.
As per the tourism officials Jammu, the city of temples, drew religious pilgrims from all corners of the nation, who embarked on a journey to the revered Vaishno Devi temple, perched high on the Trikuta Mountains.
“The surge in tourism has brought prosperity to the local economy. From the houseboat owners on Dal Lake to artisans crafting exquisite Pashmina shawls and intricate carpets, businesses have thrived, generating income and employment opportunities for the local population,” they said.
The government and the tourism industry in Jammu and Kashmir have diligently worked to ensure the safety and comfort of tourists.
Eco-friendly initiatives have been introduced to preserve the fragile environment, ensuring the region's natural beauty remains untouched.
As the year-end approaches, all eyes are on Jammu and Kashmir as it prepares to welcome a wave of visitors that is expected to push the annual tourist count even higher.
Hotels and homestays are gearing up for a surge in bookings in the winter months, while local businesses are excitedly anticipating the economic boost. During the winter months the visitors are excited to see the snow in the Union territory, said the officials.
It is to mention here that the Lieutenant Governor Manoj Sinha Thursday said that the foreign tourist arrivals in Jammu and Kashmir have increased by 350 per cent this year post the G20 meeting held in May.
Addressing a function after inaugurating the Vistadome rail coach at Nowgam railway station here, Sinha had said 1.70 crore tourists have visited J-K so far this year.
Srinagar hosted the G20 meeting (the third tourism working group meeting of the G20 member countries) and post that, the number of foreign tourist arrivals in J-K has gone up by 350 per cent from the last year.Last year J-K witnessed a record 1.88 crore tourist arrivals, but this year, 1.70 crore tourists have already visited J-K till September this year,” the LG had said.(KNS)