Srinagar April 14 (KNS): Miras Carpet Industries is not just a brand; it is a symbol of resilience, heritage, and the indomitable spirit of two brothers, Mir Nawaz and Mir Waseem. Born into a middle-class family in Kashmir, their father, a junior engineer in the power department, worked tirelessly to provide for them. Despite financial limitations, the brothers were raised with strong values of hard work, integrity, and a deep-rooted connection to their cultural heritage.
The Decline of a Timeless Art
The 1990s were a time of turmoil in Kashmir. Amidst the uncertainty, an age-old craft that had defined the region for centuries—hand-knotted carpet weaving and pashmina shawl making—began to fade. Generations of artisans who once created masterpieces with their
skilled hands were now struggling to sustain themselves. As demand for these intricate artworks plummeted, many artisans had no choice but to abandon their craft in search of other means of
survival.
Having grown up witnessing this slow demise, Mir Nawaz and Mir Waseem felt a deep sense of responsibility to revive the legacy of Kashmiri craftsmanship. Despite the lack of industrial
development and job opportunities in the region, they chose to turn adversity into opportunity.
The Birth of Miras Carpet Industries
In 2005, with a modest loan of 50,000 rupees, the brothers opened their first shop amidst the ruins of Hampi, Karnataka. It was a leap of faith—one that blended their passion for heritage with a vision for economic sustainability.
Naming their brand Miras, meaning “legacy,” they committed themselves to restoring the grandeur of Kashmir’s artisanal traditions. They sought out skilled yet struggling weavers,
offering them fair wages and dignified working conditions. Every piece crafted under the Miras banner was not just a product but a story—of tradition, artistry, and perseverance.
A Vision That Transcends Borders
What began as a small venture soon gained momentum. Their dedication to quality and authenticity caught the attention of buyers from across India and beyond. Miras Carpet
Industries grew into a renowned name, setting benchmarks in the global textile industry. Today, it proudly operates over 20 carpet factories, employs 250 skilled weavers, and runs 36
pashmina looms.
Miras specializes in high-quality, hand-knotted carpets made from wool, silk-on-wool, and silk-on-silk, alongside finely woven pashmina shawls. Each creation embodies the essence of
Kashmir’s cultural wealth. Their excellence has earned them a GI Tag for authentic pashmina, Kani, and Sozni shawls, and their carpets now adorn the floors of luxury hotels, VVIP lounges, and heritage mansions.
The brand has also expanded significantly, now boasting nine stores across South India and a growing global footprint.Click Here To Follow Our WhatsApp ChannelToday, 80% of Miras Carpet Industries’ business is export-oriented,
supplying handcrafted carpets and pashmina shawls to high-end markets in the USA, Europe, and the Middle East. This has not only positioned Miras as a dominant player in the international
textile industry but has also brought global recognition to Kashmiri craftsmanship.
Expanding into the Digital Realm
To cater to the evolving demands of modern customers, Miras Carpet Industries established an online sister concern, Miras Crafts. This digital expansion allows customers in India to access
their exquisite collections at www.mirascrafts.in, while global buyers can explore their offerings
at www.mirascrafts.com. The online platform ensures that the rich tradition of Kashmiri
craftsmanship reaches art lovers worldwide with just a click.
Empowering Artisans, Transforming Lives
Beyond creating world-class products, Miras Carpet Industries stands as a pillar of hope for
Kashmiri artisans. It has not only provided employment but has also empowered unemployed youth through skill development programs, allowing them to build stable futures.
Through
innovation and craftsmanship, the brand has even achieved a record-setting 40 knots per square inch in carpet weaving—an unparalleled feat in the industry.
The company’s success has led to strategic partnerships with banks, offering exclusive discounts at flagship stores. Furthermore, Miras is expanding its footprint across India, with plans to launch ten new stores in cities like Delhi, Mumbai, Kolkata, Hyderabad, Chennai, Pune, and Gujarat, bringing the magic of Kashmiri artistry to a wider audience.
The Future: A Headquarters in the Heart of Kashmir As Miras Carpet Industries continues its remarkable growth, the brand is set to establish a state-of-the-art headquarters in Gulmarg, Kashmir, spanning approximately 65,000 square meters. This new facility will not only serve as a central hub for operations but will also feature
live carpet looms, allowing visitors to witness the intricate weaving process firsthand. The headquarters aims to become a cultural landmark, showcasing the centuries-old craftsmanship of Kashmiri artisans while providing sustainable employment to hundreds of skilled workers.
A Story That Inspires Generations
The story of Miras Carpet Industries is not just about business—it is about the revival of a dying art, the preservation of a legacy, and the courage to dream beyond challenges. Mir Nawaz and Mir Waseem transformed despair into hope, ensuring that the rich traditions of Kashmiri craftsmanship continue to thrive on the global stage.
Their journey serves as an inspiration to all—an ode to the spirit of entrepreneurship, the power of resilience, and the timeless beauty woven into every carpet and shawl. This is the legacy of
Miras—a story that will be cherished for generations to come.