Srinagar, July 1 (KNS): The second day of the cleanliness awareness campaign for Shri Amarnath Ji Yatra was celebrated with great enthusiasm at Ganta Ghar Lal Chowk, Srinagar.
Pilgrims were welcomed with a grand reception marked by cultural performances and a strong commitment to cleanliness.
The event was graced by the chief guest Ms. Mandeep Kaur IAS, Commissioner/Secretary to the Government, Housing and Urban Development Department, Jammu and Kashmir and the event was also attended by Shri.Keshav Verma (Retd. IAS) Advisor to J&K Government on Smart Cities and chairman Sabarmati River front Development Corporation along with senior officials from SMC,LCMA,ULB,CTP and line departments. The celebration beautifully blended tradition and modernity to promote a clean pilgrimage experience.
The Housing and Urban Development Department has mobilized a dedicated Information, Education, and Communication (IEC) team in collaboration with 'Swaaha,' an IIT Indore startup, and the artists' group Hanuman Dhvaj Pathk. Their one-hour performance, "Swachhta ka Shiv Naad," used drums, cymbals, and tambourines to convey a message of environmental responsibility to thousands of pilgrims.Click Here To Follow Our WhatsApp Channel
Ms. Mandeep Kaur highlighted the significance of the awareness campaign, aiming to encourage pilgrims to minimize plastic usage and maintain cleanliness. The efforts of Srinagar Municipal Corporation and Urban Local Bodies (ULBs) in SANJY-2024 have been pivotal in achieving this goal.
Speaking on behalf of Swaha, Shri Sameer Sharma highlighted the comprehensive cleanliness campaign led by the Housing and Urban Development Department, Jammu and Kashmir.
Cleanliness camps have been established along the yatra route, complemented by educational programs promoting a litter-free pilgrimage. The inclusion of Nukkad Natak performances has further bolstered enthusiasm among pilgrims, fostering a collective commitment to uphold cleanliness standards and reduce plastic waste. These street plays will continue to engage pilgrims across various ULBs along the entire yatra route throughout the pilgrimage period.(KNS)